PARIS HILTON POUR SODASTREAM
Hotel heiress Paris Hilton looks fantastic in plastic as she leads a spoof commercial for a supposed new wonder drink.But the joke has a serious message for the future of the Earthís oceans.She is seen wearing a coat made of discarded plastic water bottles in front of film of ocean turtles whose habitats are under threat from polluting plasticShe slips off the coat to announce the invention of NanoDrop, a new condensed version of water ñ5,000 times more hydrating than regular water.Hilton says one drop on the tongue is supposedly the equivalent to a glass full of ìnormalî water.It is sold in miniaturized versions of the large bottled bought usually in supermarket six packs.And she praises it for helping save the lives of underwater wildlife.The brief commercial ends with her tipping a tiny drop of the ìhighly condensedî sparkling water from a bottle onto the tip of her tongue.The campaign brings attention to the environmental scourge our planet faces due to pollution from single use plastic water bottles.But a follow up video to the initial prank, housed on official NanoDrop website, explains that a "slight" error in calculation has caused some hydration problems. Revealing the satire, Hilton explains that, in fact, SodaStream is a great way to achieve healthy hydration without harmful plastic bottle pollution and the inconvenience of lugging heavy bottles of water. She said: "I loved working on this campaign as it delivers a really important message in a funny way that empowers everyone to make better choices and promotes a healthier and sustainable way of life."I'm always open to new ways to stay healthy and hydrated, but while it's clear that getting our daily water intake is important, carrying home plastic bottles in the process is unnecessary when we have a great alternative in SodaStream."The campaign was devised as an April Fool's prank.A NanoDrop website and Facebook page were launched and featured information on the fictional company .SodaStrea