**Exclusive** Filming of Cable Positiveês new Join the Fight 2006-2007 Spanish Language Campaign
Erick Elias
**Exclusive** Filming of Cable Positiveês new Join the Fight 2006-2007 Spanish Language Campaign
under the direction of Rosie Perez includes Spanish actors Erick Elias (Polvorita), Judy Marte (Law & Order: Trial by Jury), Miss Universe 2007 Zuleyka Rivera, Lorena Rojas (Cuerpo del deseo, El), Julissa Bermudez (host of BETês The Center), and Wilmer Valderrama (That 70ês Show). The year-long campaign focuses on the notion that itês been 25 years since the identification of the disease, and thereês still no cure. In these spots, the celebrity activists were filmed in color against a white background. Each of them are encouraging viewers to join them in the fight, and expressing why it is important to them personally. The PSAêS also seek to eliminate the stigma and taboos of discussing HIV among Latinos. The 2nd spot directly addresses the notion of safer sex and using a condom.
Greenwich Village
New York, NY
9/15/06
©Evans Ward/jpistudios.com
310-657-9661
**Exclusive** Filming of Cable Positiveês new Join the Fight 2006-2007 Spanish Language Campaign
under the direction of Rosie Perez includes Spanish actors Erick Elias (Polvorita), Judy Marte (Law & Order: Trial by Jury), Miss Universe 2007 Zuleyka Rivera, Lorena Rojas (Cuerpo del deseo, El), Julissa Bermudez (host of BETês The Center), and Wilmer Valderrama (That 70ês Show). The year-long campaign focuses on the notion that itês been 25 years since the identification of the disease, and thereês still no cure. In these spots, the celebrity activists were filmed in color against a white background. Each of them are encouraging viewers to join them in the fight, and expressing why it is important to them personally. The PSAêS also seek to eliminate the stigma and taboos of discussing HIV among Latinos. The 2nd spot directly addresses the notion of safer sex and using a condom.
Greenwich Village
New York, NY
9/15/06
©Evans Ward/jpistudios.com
310-657-9661