**Exclusive** Filming of Cable Positive's new Join the Fight 2006-2007
Eric McCormack
The year-long campaign focuses on the notion that itÃs been 25 years since the identification of the disease, and thereÃs still no cure. In these spots, the celebrity activists were filmed in color against a white background. Each of them are encouraging viewers to join them in the fight, and expressing why it is important to them personally.
Cable Positive, the cable and telecommunications AIDS Action organization in partnership with Kismet Films has filmed the 3rd series of their Award-Winning "Join The Fight" Public Service Announcement Campaign, enlisting the support of actor Liev Schreiber (Scream Series, The Omen) as director.
In time for World AIDS Day on December 1, celebrity activists participating in the English spots include Bernard Hopkins (World Light Heavyweight Champion Boxer), Naomi Watts (King Kong), Lorraine Bracco (Sopranos), Eric McCormack (Will & Grace), Tony Kushner (Writer-Munich), Bob Costas (host of sports show Costas Now), Judith Light (Law & Order: SVU), Calvin Klein (Fashion Designer), B.D. Wong (Jurassic Park), Carson Kressley (Queer Eye for the Straight Guy), and Famke Janssen (X-Men).
Greenwich Village, NY
9/15/06
©Evans Ward/jpistudios.com
310-657-9661
The year-long campaign focuses on the notion that itÃs been 25 years since the identification of the disease, and thereÃs still no cure. In these spots, the celebrity activists were filmed in color against a white background. Each of them are encouraging viewers to join them in the fight, and expressing why it is important to them personally.
Cable Positive, the cable and telecommunications AIDS Action organization in partnership with Kismet Films has filmed the 3rd series of their Award-Winning "Join The Fight" Public Service Announcement Campaign, enlisting the support of actor Liev Schreiber (Scream Series, The Omen) as director.
In time for World AIDS Day on December 1, celebrity activists participating in the English spots include Bernard Hopkins (World Light Heavyweight Champion Boxer), Naomi Watts (King Kong), Lorraine Bracco (Sopranos), Eric McCormack (Will & Grace), Tony Kushner (Writer-Munich), Bob Costas (host of sports show Costas Now), Judith Light (Law & Order: SVU), Calvin Klein (Fashion Designer), B.D. Wong (Jurassic Park), Carson Kressley (Queer Eye for the Straight Guy), and Famke Janssen (X-Men).
Greenwich Village, NY
9/15/06
©Evans Ward/jpistudios.com
310-657-9661